By Nick Lee,Mike Peters

'Takes the difficult and makes it comprehensible. The publication comprises valuable recommendation at the software of data to a number of contexts and exhibits how statistics can be utilized by means of managers of their work.' - Dr Terri Byers, Assistant Professor, collage of latest Brunswick, Canada

A publication approximately introductory quantitative research, the authors convey either how and why quantitative research comes in handy within the context of commercial and administration experiences, encouraging readers not to in basic terms memorise the content material yet to use studying to usual difficulties.

Fully up to date with entire assurance of IBM SPSS and Microsoft Excel software program, the adapted examples illustrate how the programmes can be utilized, and comprise step by step figures and tables all through. various ‘real international’ and fictional examples, together with "The Ballad of Eddie the simply Distracted" and "Esha's tale" support convey the examine of information alive.

A variety of in-text boxouts are available during the publication geared toward readers at various degrees of analysis and understanding

  • Back to Basics for these suffering to appreciate, clarify strategies within the most simple manner attainable - usually with regards to attention-grabbing or funny examples
  • Above and Beyond for these racing forward and who are looking to be brought to extra fascinating or complex strategies which are a bit of outdoors of what they could want to know
  • Think it over get scholars to prevent, have interaction and replicate upon different connections among subject matters

A diversity of on-line assets together with a collection of knowledge documents and templates for the reader following in-text examples, downloadable worksheets and teacher fabrics, solutions to in-text workouts and video content material praise the book.

An excellent source for undergraduates taking introductory facts for company, or for a person daunted through the possibility of tackling quantitative research for the 1st time.

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