By Jennifer Jacob
Dieses Buch geht der Frage nach, welche Barrieren deutsche Medizintechnikunternehmen davon abhalten, den japanischen Markt zu erschließen und wie diese Marktzugangsbarrieren überwunden werden können. Sie wurde an der Osaka-City-University begonnen und von der Universität Hamburg als Masterarbeit angenommen.
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