By Arthur Asa Berger

From AdBusters to viral advertising, this short dictionary of principles and ideas comprises over a hundred prolonged, illuminating entries to carry the amateur in control at the advertising/marketing global and the tips that underlie it. For the neophyte specialist, it describes a number of the gamers and techniques of the undefined. For the coed, it summarizes the main rules of crucial cultural theorists brought in marketing classes. for everybody, it is helping clarify the cultural, monetary, and mental function that advertisements innovations play in society. A convenient advent for college kids and a short reference for younger professionals.

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